Behavioural Insights ConsultancyWe help organisations take a more evidence-based approach to change and transformation.
Combining statistical rigour and behavioural science we open up a fresh perspective on change and highlight hidden opportunities for innovation.
Challenging AssumptionsWe challenge received wisdom, gut instincts and organisational habits as the main barriers to effective change.
Our approach will shine a light on unquestioned assumptions, sharpen your strategic thinking and build change on solid evidence and robust metrics.
Behaviour is everythingEvery organisational challenge you face can (and should) be boiled down to a challenge of human behaviour.
Rooted in the behavioural sciences, our work is genuinely human-centred: evidence-based change, crafted to flow with the grain of human behaviour.
Students from the University of Chester have been working with a Welsh charity to design integrated behaviour change interventions tackling entrenched social issues in the area.
Two teams of students from the second year 'Advertising and Society' course have been working in close partnership with Safer Wales, a Cardiff based charity focussed on "making people feel safer in their daily lives" as part of their BA degree course. The charity, who are currently working on projects tackling domestic violence and hate-crime, answered our 'Change the World' call out earlier in the year, recognising the benefit of taking a behaviour change approach to tackling prejudice and domestic abuse in Cardiff.
Sexual Health: STI screening
Increasing uptake of Chlamydia screening amongst young people through a targeted behaviour change intervention.
Target AudienceUnder 25-year-old males and females within the borders of Derby City and Derbyshire County.
- Conducted insight to develop and refine services to best meet target audience needs: focus groups, paired and depth interviews.
- Created segmentation model of sexually active young people to allow for future development of bespoke interventions.