Evidence-based Behaviour Change



Collaborative Change®

Collaborative Change® is a participatory approach to innovation and behaviour change, driven by the power of co-design™. It is being applied by public, private and third sector organisations to drive inclusive, effective and sustainable innovation across a variety of contexts.

It combines co-design and empowerment principles and is based on the simple principle that effective, sustainable change must come from within – the individual, the community, the organisation.

Based on the work of multi-disciplinary social research and design unit, The Hub, Collaborative Change aims to make the power of co-design available for a wider range of applications by a wider range of people, including:

  • Research & Insight
  • Behaviour Change
  • Stakeholder Engagement
  • Community Engagement
  • Organisational change
  • Team building
  • Employee Engagement
  • Innovation / NPD
  • Training

Indigenous Innovation™

Bringing together co-design principles and the latest thinking from the behavioural sciences, CollaborativeChange® empowers stakeholders— citizens, consumers, communities and employees—to inspire, initiate and own positive innovation. It leverages co-design principles to engage stakeholders in a creative process, enabling them to develop and deliver ‘indigenous innovation’—innovation defined and driven by those who use it.


As a proprietary system of concepts, tools and processes, Collaborative Change provides a platform for a wide range of applications. Stakeholders could be consumers of a brand, residents of a community or members of a corporate team. The innovation could be a behaviour change intervention, a brand strategy or an organisational change programme. It can be commissioned, taught and embedded. It can be used to research, engage and innovate. It delivers actionable insights, stakeholder buy-in and groundbreaking ideas.

Please feel free to join the the conversation by following our twitter feed or emailing us.

Collaborative Change®
20 Limefield Avenue

Tel: 01772 786 773
Tel: 0771 924 2795


Collaborative Change 20 Limefield, Whalley, Lancashire BB7 9RJ Contact: steven@collaborativechange.org.uk // 0771 924 2795
Company Reg: 07851349. Copyright © 2016 Collaborative Change Ltd.