Evidence-based Behaviour Change

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Why Collaborate?

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The argument for taking a participatory approach to public health is borne out both by common sense and empirical evidence. At a very basic level, involving citizens in the design, development and delivery of their own solutions as a means of making those solutions more effective and responsive, feels logical and intuitive.

Who knows more about what a public service should look and feel like than the public itself? And who is better placed to determine what will work in a particular locality more than the people who are woven into its very fabric?

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Collaborative Change in the North Sea

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As intrepid researcher-designers and frustrated adventurers, a project that included sea survival training, underwater helicopter escapes and getting stranded on a gas installation 15 miles off the Anglian coast proved to be a dream come true.

There’s a lot of confidentiality surrounding this project, so this dispatch is necessarily circumspect. What we can say is that, in terms of our commitment to understanding behaviour as driven by contexts, rather than individuals, this project was tailored made for Collaborative Change.

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Collaborative Change: Consolidating the evidence base

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The Collaborative Change approach to behaviour change appeals directly to common sense—it is logical, intuitive and aligns with policy priorities across the political landscape.

After all, who knows more about what a public service should look and feel like than the public itself. And who is better placed to determine what will work in a particular locality than the people who are woven into its very fabric?

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Collaborative Change 20 Limefield, Whalley, Lancashire BB7 9RJ Contact: steven@collaborativechange.org.uk // 0771 924 2795
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