Evidence-based Behaviour Change

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Case Studies   

Sexual Health: STI screening


Increasing uptake of Chlamydia screening amongst young people through a targeted behaviour change intervention.

Target Audience

Under 25-year-old males and females within the borders of Derby City and Derbyshire County.

Approach

  • Conducted insight to develop and refine services to best meet target audience needs: focus groups, paired and depth interviews.
  • Created segmentation model of sexually active young people to allow for future development of bespoke interventions.

Lancashire County Council: Road safety

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How do we reduce childhood road traffic casualties by engaging parents as stakeholders in the issue?

Although significant improvements have been made to reduce child road casualties across the UK, rates in Lancashire remain relatively high in comparison. In response to this, Lancashire County Council commissioned our team to develop methods of improving child road safety, specifically through the parents of young children.

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NHS Blackpool: Illicit tobacco

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Now that we have increased awareness of illicit tobacco how can we trigger a normative shift?

Building on a pan-regional intervention developed by The Hub to raise awareness of the dangers of illicit tobacco, our team began to explore more direct approaches by piloting community-based interventions in Blackpool and Salford.

Social norms

Both the evidence base and our own direct experience showed that the sale, purchase and consumption of illicit tobacco are deeply ingrained behaviours, embedded in community culture and social norms.

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