Evidence-based Behaviour Change

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RSPCA: Cat Neutering

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How can we address the issue of cat overpopulation by encouraging responsible ownership?

The RSPCA, along with other cat welfare charities, has been running educational programmes and operational initiatives to encourage owners to neuter their cats for many years. Free neutering vouchers are provided via the RSPCA’s inspectorate and branches to those in need, of which redemption is currently at around 50 per cent.

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Chester students ‘Change the World’

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Students from the University of Chester have been working with a Welsh charity to design integrated behaviour change interventions tackling entrenched social issues in the area.

Two teams of students from the second year ‘Advertising and Society’ course have been working in close partnership with Safer Wales, a Cardiff based charity focussed on “making people feel safer in their daily lives” as part of their BA degree course. The charity, who are currently working on projects tackling domestic violence and hate-crime, answered our ‘Change the World’ call out earlier in the year, recognising the benefit of taking a behaviour change approach to tackling prejudice and domestic abuse in Cardiff.

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Why Collaborate?

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The argument for taking a participatory approach to public health is borne out both by common sense and empirical evidence. At a very basic level, involving citizens in the design, development and delivery of their own solutions as a means of making those solutions more effective and responsive, feels logical and intuitive.

Who knows more about what a public service should look and feel like than the public itself? And who is better placed to determine what will work in a particular locality more than the people who are woven into its very fabric?

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