Evidence-based Behaviour Change

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Chester students ‘Change the World’

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Students from the University of Chester have been working with a Welsh charity to design integrated behaviour change interventions tackling entrenched social issues in the area.

Two teams of students from the second year ‘Advertising and Society’ course have been working in close partnership with Safer Wales, a Cardiff based charity focussed on “making people feel safer in their daily lives” as part of their BA degree course. The charity, who are currently working on projects tackling domestic violence and hate-crime, answered our ‘Change the World’ call out earlier in the year, recognising the benefit of taking a behaviour change approach to tackling prejudice and domestic abuse in Cardiff.

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RSPCA: Cat Neutering

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How can we address the issue of cat overpopulation by encouraging responsible ownership?

The RSPCA, along with other cat welfare charities, has been running educational programmes and operational initiatives to encourage owners to neuter their cats for many years. Free neutering vouchers are provided via the RSPCA’s inspectorate and branches to those in need, of which redemption is currently at around 50 per cent.

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Men’s Health Forum: Health and Wellbeing

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How can user-centred information design help improve male life expectancy?

Men in the UK are disproportionately affected by a wide range of health conditions: cancer, circulatory diseases, alcoholism, suicide… the list goes on.

The role of information

In response to this situation, the Men’s Health Forum (MHF) – a charity working to improving the health and wellbeing of men – initiated a project to explore the role that targeted information provision plays in driving this statistic.

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