Evidence-based Behaviour Change

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Creative Industries   

Social Design for the other 90%

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Considered_ seeks to embed social change and sustainability issues into mainstream marketing and creative practice. This is social design operating at scale… this is social design for the other 90%.

Currently the vast majority of the world’s advertising, design and creative talent is siloed in mainstream practice—working on commercial briefs largely antithetical to social and environmental progress. Research shows that they are eager to use their skills to make a positive difference, but lack opportunities to do so. 

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Ontario Ministry of Health: Sexual health

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How can we reduce rates of one of Canada’s most under-diagnosed STIs?

Building on the success of the Collaborative Change fancyaquickie.org.uk and get-on-top.co.uk young person’s sexual health projects in the UK, the Collaborative Change team have been working with Ontario Public Health and Rain 43 to develop a new approach to increasing Chlamydia screening rates across Toronto.

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Ontario Ministry of Health: Social smoking

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How can we encourage “non-smokers” to quit smoking?

Collaborative Change have been working in close partnership with the Ontario Ministry of Health (MoH) and BBDO to design behaviour change communications for a particularly hard to reach group, young social smokers.

As well as providing invaluable audience insights that were used to guide communications, the co-creation phase of the Collaborative Change process revealed a key challenge for the project, “how can we encourage people who don’t identify themselves as smokers, to quit smoking?

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