Evidence-based Behaviour Change

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International   

Ontario Ministry of Health: Sexual health

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How can we reduce rates of one of Canada’s most under-diagnosed STIs?

Building on the success of the Collaborative Change fancyaquickie.org.uk and get-on-top.co.uk young person’s sexual health projects in the UK, the Collaborative Change team have been working with Ontario Public Health and Rain 43 to develop a new approach to increasing Chlamydia screening rates across Toronto.

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Ontario Ministry of Health: Social smoking

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How can we encourage “non-smokers” to quit smoking?

Collaborative Change have been working in close partnership with the Ontario Ministry of Health (MoH) and BBDO to design behaviour change communications for a particularly hard to reach group, young social smokers.

As well as providing invaluable audience insights that were used to guide communications, the co-creation phase of the Collaborative Change process revealed a key challenge for the project, “how can we encourage people who don’t identify themselves as smokers, to quit smoking?

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Collaborative Change in Canada

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After presenting Collaborative Change at the last World Social Marketing Conference (Dublin), we were invited by the Ontario Ministry of Health and Long Term Care to run a collaboration with their internal and agency teams to engage young people with their sexual health.

The project model we developed was classic ‘Collaborative Change’—working directly with the Ministry research/strategy team and their Toronto-based creative agency, Rain43 to co-create interventions directly with the young people in the city.

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