Evidence-based Behaviour Change

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New research findings show how Universal Credit is impacting tenant’s behaviour.


The latest findings from a data science project by Behavioural Insights consultancy Collaborative Change, show in detail how tenants are struggling with Universal Credit.

Key findings

  • Average tenant arrears increase by £300
  • Three-fold increase in number of NOSPs
  • Between £60k and £130k total increase in arrears per 1000 tenants
  • Providers typically only 9% of the way through the number of UC claimants they will have to deal with between now and March 2022

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Collaborative Change in the North Sea

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As intrepid researcher-designers and frustrated adventurers, a project that included sea survival training, underwater helicopter escapes and getting stranded on a gas installation 15 miles off the Anglian coast proved to be a dream come true.

There’s a lot of confidentiality surrounding this project, so this dispatch is necessarily circumspect. What we can say is that, in terms of our commitment to understanding behaviour as driven by contexts, rather than individuals, this project was tailored made for Collaborative Change.

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Chester students ‘Change the World’

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Students from the University of Chester have been working with a Welsh charity to design integrated behaviour change interventions tackling entrenched social issues in the area.

Two teams of students from the second year ‘Advertising and Society’ course have been working in close partnership with Safer Wales, a Cardiff based charity focussed on “making people feel safer in their daily lives” as part of their BA degree course. The charity, who are currently working on projects tackling domestic violence and hate-crime, answered our ‘Change the World’ call out earlier in the year, recognising the benefit of taking a behaviour change approach to tackling prejudice and domestic abuse in Cardiff.

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