Evidence-based Behaviour Change

colour_strip

Public Health   

Ontario Ministry of Health: Social smoking

Categories:


How can we encourage “non-smokers” to quit smoking?

Collaborative Change have been working in close partnership with the Ontario Ministry of Health (MoH) and BBDO to design behaviour change communications for a particularly hard to reach group, young social smokers.

As well as providing invaluable audience insights that were used to guide communications, the co-creation phase of the Collaborative Change process revealed a key challenge for the project, “how can we encourage people who don’t identify themselves as smokers, to quit smoking?

Read more

Knowsley Health and Wellbeing: Smoking cessation

Categories:


How can we make our Stop Smoking Services more client-centred?

Smoking prevalance within disadvantaged communities lies at the heart of the UK’s ongoing drive to reduce health inequalities.

Segmentation

To facilitate a fresh approach to smoking cessation amongst these groups, Knowsley Health and Wellbeing analysed qualitative research to develop 7 distinct segments representing these communities.

Read more

Collaborative Change in the North Sea

Categories:


As intrepid researcher-designers and frustrated adventurers, a project that included sea survival training, underwater helicopter escapes and getting stranded on a gas installation 15 miles off the Anglian coast proved to be a dream come true.

There’s a lot of confidentiality surrounding this project, so this dispatch is necessarily circumspect. What we can say is that, in terms of our commitment to understanding behaviour as driven by contexts, rather than individuals, this project was tailored made for Collaborative Change.

Read more


Collaborative Change 20 Limefield, Whalley, Lancashire BB7 9RJ Contact: stevenj@collaborativechange.org.uk // 0771 924 2795
Company Reg: 07851349. Copyright © 2017 Collaborative Change Ltd.