Evidence-based Behaviour Change




ref: Young person’s physical activity project

“I am pleased to recommend Collaborative Change for social marketing  and consumer research. I found their research methodology  to be rigorous  with sound project management. We established a good working relationship from early on in the project with regular updates on progress. I found their approach to be innovative giving us, as the project  sponsors opportunity to further our own knowledge.”

Sue Tree, Programme Lead London Borough of Sutton


ref: Cat overpopulation project

“Faced with a UK wide cat over-population crisis we worked with Collaborative Change on a research project to help us understand how we could encourage more owners to neuter their cats. I don’t think there can be much that Steven and his team don’t now know about the behaviour of cat owners, having left no stone unturned in getting to grips with the motivations for and barriers to neutering. The outcome has been a major overhaul of our communications strategy, and a collaborative approach to tackling this issue moving forward with a number of other animal welfare groups. Collaborative Change have helped us to gain detailed insights and pave the way towards a solution that we now feel confident will achieve the results needed.”

Justine Pannett, Senior Campaigns Manager RSPCA


ref: Get it On social marketing campaign

“This was an excellent campaign that demonstrated many elements of a true social marketing approach, great target audience insight and a creative intervention that was focused on delivering a clear message and practical support. The user focus combining both a focus on alcohol and sexual health is a real strength.”

Jeff French, Director NSMC


ref: Be A Star social marketing campaign

“The Hub very quickly understood that it’s the social and cultural context that these mothers find themselves in that has the biggest influence on the decision to breastfeed. They went on to produce a campaign that not only connects directly with the audience, but is inspiring and motivating our own professionals to redouble their efforts in communicating this important message.”

Glenis Tansey, Programme Support Manager NHS Central Lancashire


ref: OD999 social marketing campaign, which was Runner Up in the Best Social Marketing Category as part of the 2007 Association of Healthcare Communicators Awards

“OD999 has had a genuine impact in Lancashire. By having ex-users involved we were able to truly understand how we could reach this chaotic audience and ensure the campaign was successful.”

Charlotte Billington, Communications Manager LDAAT


Ref: Lose the Fags social marketing campaign

“The team developed a highly targeted campaign and brand that successfully engaged with this hard-to-reach community. They quickly gained an intimate understanding of the audience to combine challenging imagery and a humorous tone-of-voice in line with the particular character of the audience. This approach gave ownership of the campaign to the community itself and generated maximum buy-in as a result.”

Sarah Clarke, Public Health Specialist (Health Promotion)


Collaborative Change 20 Limefield, Whalley, Lancashire BB7 9RJ Contact: steven@collaborativechange.org.uk // 0771 924 2795
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