Collaborative Change®
Behavioural Insights Consultancy
We help organisations take a more evidence-based approach to change and transformation.Combining statistical rigour and behavioural science we open up a fresh perspective on change and highlight hidden opportunities for innovation.
Challenging Assumptions
We challenge received wisdom, gut instincts and organisational habits as the main barriers to effective change.Our approach will shine a light on unquestioned assumptions, sharpen your strategic thinking and build change on solid evidence and robust metrics.
Behaviour is everything
Every organisational challenge you face can (and should) be boiled down to a challenge of human behaviour.Rooted in the behavioural sciences, our work is genuinely human-centred: evidence-based change, crafted to flow with the grain of human behaviour.
Recent updates
News:
New research findings show how Universal Credit is impacting tenant’s behaviour.
The latest findings from a data science project by Behavioural Insights consultancy Collaborative Change, show in detail how tenants are struggling with Universal Credit.
Key findings
- Average tenant arrears increase by £300
- Three-fold increase in number of NOSPs
- Between £60k and £130k total increase in arrears per 1000 tenants
- Providers typically only 9% of the way through the number of UC claimants they will have to deal with between now and March 2022
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Case study:
Ontario Ministry of Health: Social smoking
How can we encourage "non-smokers" to quit smoking?
Collaborative Change have been working in close partnership with the Ontario Ministry of Health (MoH) and BBDO to design behaviour change communications for a particularly hard to reach group, young social smokers.
As well as providing invaluable audience insights that were used to guide communications, the co-creation phase of the Collaborative Change process revealed a key challenge for the project, “how can we encourage people who don’t identify themselves as smokers, to quit smoking?
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Article:
New research findings show how Universal Credit is impacting tenant’s behaviour.
The latest findings from a data science project by Behavioural Insights consultancy Collaborative Change, show in detail how tenants are struggling with Universal Credit.
Key findings
- Average tenant arrears increase by £300
- Three-fold increase in number of NOSPs
- Between £60k and £130k total increase in arrears per 1000 tenants
- Providers typically only 9% of the way through the number of UC claimants they will have to deal with between now and March 2022