Behavioural Insights ConsultancyWe help organisations take a more evidence-based approach to change and transformation.
Combining statistical rigour and behavioural science we open up a fresh perspective on change and highlight hidden opportunities for innovation.
Challenging AssumptionsWe challenge received wisdom, gut instincts and organisational habits as the main barriers to effective change.
Our approach will shine a light on unquestioned assumptions, sharpen your strategic thinking and build change on solid evidence and robust metrics.
Behaviour is everythingEvery organisational challenge you face can (and should) be boiled down to a challenge of human behaviour.
Rooted in the behavioural sciences, our work is genuinely human-centred: evidence-based change, crafted to flow with the grain of human behaviour.
As intrepid researcher-designers and frustrated adventurers, a project that included sea survival training, underwater helicopter escapes and getting stranded on a gas installation 15 miles off the Anglian coast proved to be a dream come true.There’s a lot of confidentiality surrounding this project, so this dispatch is necessarily circumspect. What we can say is that, in terms of our commitment to understanding behaviour as driven by contexts, rather than individuals, this project was tailored made for Collaborative Change.
Ontario Ministry of Health: Social smoking
How can we encourage "non-smokers" to quit smoking?
Collaborative Change have been working in close partnership with the Ontario Ministry of Health (MoH) and BBDO to design behaviour change communications for a particularly hard to reach group, young social smokers.
As well as providing invaluable audience insights that were used to guide communications, the co-creation phase of the Collaborative Change process revealed a key challenge for the project, “how can we encourage people who don’t identify themselves as smokers, to quit smoking?