Evidence-based Behaviour Change
New research findings show how Universal Credit is impacting tenant’s behaviour.
The latest findings from a data science project by Behavioural Insights consultancy Collaborative Change, show in detail how tenants are struggling with Universal Credit.
Key findings
- Average tenant arrears increase by £300
- Three-fold increase in number of NOSPs
- Between £60k and £130k total increase in arrears per 1000 tenants
- Providers typically only 9% of the way through the number of UC claimants they will have to deal with between now and March 2022
A Behavioural Insights Smash Course for Local Authorities
Nudge, Behavioural Insights and local authorities
Behavioural Insights and ‘Nudge’ techniques are being used extensively across central government and the commercial sector. This approach has shown time and again how small changes can significantly reduce costs and increase revenue. Over recent years our work has shown how these techniques can be used address challenges specific to local authorities.
Ontario Ministry of Health: Social smoking
How can we encourage “non-smokers” to quit smoking?
Collaborative Change have been working in close partnership with the Ontario Ministry of Health (MoH) and BBDO to design behaviour change communications for a particularly hard to reach group, young social smokers.
As well as providing invaluable audience insights that were used to guide communications, the co-creation phase of the Collaborative Change process revealed a key challenge for the project, “how can we encourage people who don’t identify themselves as smokers, to quit smoking?
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