Behavioural Insights and ‘Nudge’ techniques are being used extensively across central government and the commercial sector. This approach has shown time and again how small changes can significantly reduce costs and increase revenue. Over recent years our work has shown how these techniques can be used address challenges specific to local authorities.
The role of a local authority is complex and wide-ranging. This creates a unique set challenges for the sector, currently being exacerbated by increased demand for services and falling resources. In many cases, this can result in frustrated service users and de-motivated employees, which in turn can increase demand even further and hinder innovation – at the very moment that organisations should be modernising. At a time when an increasingly aging population is causing cash-strapped LAs to face up to potential decline in services, new evidence-based ways of operating are essential.
Our work across public, private sector and third sectors has shown that using Behavioural Insights to nudge behaviour change (in staff as well as service users) can successfully reduce demand on services, and improve VFM through:
For over a decade, we have been applying behavioural insights through consultancy support and training with dozens of organisations across all sectors. We have developed a deep specialism working with social housing providers and local authorities and are pleased to offer this bespoke course specifically designed for this sector.
On the one-day course, delegates will:
We will deliver a one-day in-house course for up to 25 people. We suggest that attendees can either be from one service (in order to create a big, localized impact) or from across a range of services (to create a more wide-spread impact over a longer timeframe). Delegates will receive materials to take away and will be motivated and enthused to create change immediately they return to their day jobs.
We are certain that everyone can learn something from attending this course, but for immediate operational impact we suggest considering application in the following areas:
Contact Steven Johnson for more details
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