Articles | Collaborative Change

We added one sentence to a letter and increased rent payments by 9%

Over the last 2 years we have been working with Social Housing providers across the UK to explore how the application of behavioural insights could increase revenue and reduce costs.

In line with our commitment to evidence-based practice, we encourage the use of randomised controlled trials (RCTs) wherever possible. This case study showcases an RCT that resulted in a 9% increase in rent payments, simply by adding on extra sentence to a letter.

We simplified a letter and increased customer engagement by 24%

Over the last 2 years we have been working with Social Housing providers across the UK to explore how the application of behavioural insights could increase revenue and reduce costs.

In line with our commitment to evidence-based practice, we encourage the use of randomised controlled trials (RCTs) wherever possible. This case study showcases an RCT that triggered a 24% increase in customer engagement, just by simplifying the layout of a letter and reducing cognitive friction.

Homer, Odysseus and the Future of Behavioural Insights

On returning home to from the Trojan War, the legendary Greek hero Odysseus was forced to sail past the Sirens.

This group of beautiful maidens were renowned for beguiling sailors with their angelic voices, inducing such delirium that their victims succumb and dash their vessels against the rocks. However, Odysseus had been warned about the Sirens and had consulted his behavioural insights team on how best to respond.