Evidence-based Behaviour Change



Sustainability: Reposition or Rebrand?


There’s been much valid discussion around whether the term ‘sustainability’ is a help or a hinderance in promoting engagement with the change agenda that it represents, here for instance.

I agree with much of what is being said, especially when it comes to engaging consumers/citizens, but we need to quickly move the debate forward to discuss what we do about it.

I’ve seen the social marketing and behaviour change community go around and around in a similar unproductive circle, with practitioners and academics ploughing through lengthy (some would say pedantic and self-serving) debates about how we talk about what we do.

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A new perspective on immediate gratification


Decision fatigue and ego depletion: Implications for behaviour change

In a fascinating essay in the New York Times (thanks to Michael Rothschild for the signpost), John Tierney outlines a bank of research into ‘Decision Fatigue’, a specific example of the more general phenomenon, Ego Depletion.

Through his analysis, Ego Depletion emerges as powerful explanatory and predictive concept that sheds new light on a wide range of behaviour change issues.

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Financial incentives and behaviour change


In austere times, can bribery be healthy? : A special report by Reuters

Click here to view the full report—a largely balanced discussion of the pros and cons of financial incentives. Some further points of consideration based on Collaborative Change’s empowerment-based approach to behaviour change follow.

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