Evidence-based Behaviour Change



Collaborative Change and youth smoking

Collaborative Change co-founder Steven Johnson recently had a fascinating conversation with Diane Fenner, Head of Health and Education Partnerships at Cambridgeshire PSHE Service about a youth smoking intervention that she has recently launched. Here he shares his thoughts on the campaign:

Kickash is a campaign-cum-service that has not only been designed and delivered by young people in a school setting. It’s an excellent example of the Collaborative Change approach and exemplifies the 5 principles of engage, motivate, empower, trust and ownership.

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