Evidence-based Behaviour Change


Case Studies   

RSPCA: Cat Neutering


How can we address the issue of cat overpopulation by encouraging responsible ownership?

The RSPCA, along with other cat welfare charities, has been running educational programmes and operational initiatives to encourage owners to neuter their cats for many years. Free neutering vouchers are provided via the RSPCA’s inspectorate and branches to those in need, of which redemption is currently at around 50 per cent.

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Department of Health: Health and Wellbeing

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How do we make the Change4Life campaign work for us at the local level?

Change4Life is a wide-ranging preventive health programme designed to empower individuals and families to change their behaviours in relation to diet and fitness. The programme focuses on tackling quality of life issues related to rising obesity levels as well as the cost implications for the National Health Service (NHS) and wider economy.

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Tower Hamlets Council: Child poverty


How do we make sure that services respond to the needs of vulnerable groups?

4 million children are currently living in poverty in the UK, and as public sector funding cuts start to bite, this problem is predicted to intensify.

Although the financial implications of severe low income directly affects quality of life, they also correlate with a range of barriers to participation, including alienation from services, poor literacy levels and low sense of self-efficacy.

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