Evidence-based Behaviour Change


Case Studies   

Tobacco Free Futures: Illicit tobacco

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How do we initiate a normative shift when behaviours are so ingrained?

Controlling the price of tobacco is the single most effective lever in reducing smoking prevalence. With illicit tobacco (IT) being sold at up to half the price of legitimate products, the trade seriously undermines all other efforts to tackle nicotine addiction in the UK. The North of England Tackling Illicit Tobacco for Better Health Programme commissioned our team to help develop an intervention to reduce both supply and demand within deprived communities.

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Men’s Health Forum: Health and Wellbeing

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How can user-centred information design help improve male life expectancy?

Men in the UK are disproportionately affected by a wide range of health conditions: cancer, circulatory diseases, alcoholism, suicide… the list goes on.

The role of information

In response to this situation, the Men’s Health Forum (MHF) – a charity working to improving the health and wellbeing of men – initiated a project to explore the role that targeted information provision plays in driving this statistic.

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Tobacco Free Futures: Smoking cessation

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How can we ensure community interests are reflected by policy?

Following the election of the Coalition Government in 2010, the Department of Health issued of a number of public consultation documents proposing radical changes for UK NHS.

Representing communities

To ensure the interests of the communities it represents were reflected in resultant policy, Tobacco Free Futures (TFF) commissioned our team to design and deliver a wide-ranging public engagement exercise.

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