Evidence-based Behaviour Change

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Case Studies   

D&AD Graduate Academy: Design A Difference

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How can we inspire creatives to build sustainability into their design practices?

As another crop of graduates are set to become the creative community’s newest employees—Collaborative Change has been working with the cream of up-and-coming talent as part of D&AD’s annual Graduate Academy programme.

With ethical and sustainable design principles joining a marker pen and creativity as essential parts of a creative’s toolbox, we were asked to deliver our ‘Design A Difference’ course to jolt the Grads out of their creative comfort zones.

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NHS Stockport: Smoking cessation

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How can branding reduce smoking rates in a community where smoking is the prevailing norm?

In 2009, The Hub worked with NHS Stockport on a National Social Marketing demonstration project in Brinnington, Greater Manchester. This small, tightly knit community had an adult smoking prevalence rate of 52% and a range of deeply ingrained cultural and social norms that perpetuated it.

Central to the work we did was the development of the ‘Lose The Fags’ brand: a phrase, a sentiment and a visual identity that reflected and resonated with the cultural identity of the community, based on client research and ethnography undertaken by our designers.

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