Charity   

How can design thinking make retail fashion more inclusive?

Despite the all-pervasive influence of popular fashion, elements of the industry have effectively excluded some of our under-represented groups through a distorted portrayal of femininity, restricted size ranges and retail service design.

Celebrity champion

In the wake of his Channel 4 series, ‘How to Look Good Naked’, TV presenter Gok Wan approached the Royal National Institute for Blind people (RNIB) to initiate a project to further explore the issue.

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Students from the University of Chester have been working with a Welsh charity to design integrated behaviour change interventions tackling entrenched social issues in the area.

Two teams of students from the second year ‘Advertising and Society’ course have been working in close partnership with Safer Wales, a Cardiff based charity focussed on “making people feel safer in their daily lives” as part of their BA degree course. The charity, who are currently working on projects tackling domestic violence and hate-crime, answered our ‘Change the World’ call out earlier in the year, recognising the benefit of taking a behaviour change approach to tackling prejudice and domestic abuse in Cardiff.

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How can we address the issue of cat overpopulation by encouraging responsible ownership?

The RSPCA, along with other cat welfare charities, has been running educational programmes and operational initiatives to encourage owners to neuter their cats for many years. Free neutering vouchers are provided via the RSPCA’s inspectorate and branches to those in need, of which redemption is currently at around 50 per cent.

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