Evidence-based Behaviour Change

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Local Government   

Channel Shift & Self Service


Following the success of the ‘Nudging your way to reduced rent arrears’ project, we launched a large-scale collaboration to apply behavioural insights to the challenges posed by channel shift and digital self-service.

The project was designed to assist social housing providers to encourage customers to transition to using digital services and more cost-effective touchpoints. Many providers have built online tools and apps to encourage digital interaction but have then struggled to drive take-up.

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Lancashire County Council: Road safety

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How do we reduce childhood road traffic casualties by engaging parents as stakeholders in the issue?

Although significant improvements have been made to reduce child road casualties across the UK, rates in Lancashire remain relatively high in comparison. In response to this, Lancashire County Council commissioned our team to develop methods of improving child road safety, specifically through the parents of young children.

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NHS Blackpool: Illicit tobacco

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Now that we have increased awareness of illicit tobacco how can we trigger a normative shift?

Building on a pan-regional intervention developed by The Hub to raise awareness of the dangers of illicit tobacco, our team began to explore more direct approaches by piloting community-based interventions in Blackpool and Salford.

Social norms

Both the evidence base and our own direct experience showed that the sale, purchase and consumption of illicit tobacco are deeply ingrained behaviours, embedded in community culture and social norms.

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