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After presenting Collaborative Change at the last World Social Marketing Conference (Dublin), we were invited by the Ontario Ministry of Health and Long Term Care to run a collaboration with their internal and agency teams to engage young people with their sexual health.

The project model we developed was classic ‘Collaborative Change’—working directly with the Ministry research/strategy team and their Toronto-based creative agency, Rain43 to co-create interventions directly with the young people in the city.

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In partnership with the University of Chester we are searching for a third-sector organisation to collaborate with up-and-coming creative talent on an exciting new behaviour change initiative.

The ‘Change the World’ project is designed to help a charity, social enterprise or community interest company benefit from a pro bono collaboration with advertising students. In return the partner organisation provides a brief for them to work on and experience of a live industry project.

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We’d like to take this opportunity to share a sneak preview of a major new project we’re gearing up to launch over the next few months. Considered_ is a manifesto, a rallying cry and a resource designed to galvanise the creative industries as a catalyst for positive social change.

Considered_ is based on the social change principles and projects developed by Steven Johnson and his teams at agencies Collaborative Change and The Hub.

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