Evidence-based Behaviour Change



Collaborative Change in Belgium

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Following a presentation we delivered to the UNICEF Baby Friendly conference in Bournemouth, we were approached by DeBakermat, a Flanders-based charity dedicated to supporting vulnerable young mothers.

A few months later the project leads flew in to visit us at our Manchester offices and kickstarted what has turned into a enduring and fulfilling long-distance relationship, sustained by Collaborative Change principles.

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Design Accreditation for the UK


An opportunity to shape the future of the design industry…

Steven Johnson is chairing a working group for the DBA (Design Business Association) to investigate how an independent accreditation scheme for design businesses could benefit both providers and buyers.

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Big Society Behaviour Change


Steven Johnson recently delivered a presentation to the HSJ Behaviour Change and Social Marketing conference focused on what the behaviour change landscape will look like when (if) the big society vision begins to take shape. It focused on three key areas:

  • How social marketing will fall out of favour as a label and a practice as a result of the need to diversify behaviour change approaches.
  • The influence of emerging research in the behavioural sciences, most notably behavioural economics and the Coalition’s focus on choice architecture and ‘nudging’.

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Collaborative Change 20 Limefield, Whalley, Lancashire BB7 9RJ Contact: stevenj@collaborativechange.org.uk // 0771 924 2795
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