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An opportunity to shape the future of the design industry…

Steven Johnson is chairing a working group for the DBA (Design Business Association) to investigate how an independent accreditation scheme for design businesses could benefit both providers and buyers.

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Steven Johnson recently delivered a presentation to the HSJ Behaviour Change and Social Marketing conference focused on what the behaviour change landscape will look like when (if) the big society vision begins to take shape. It focused on three key areas:

• How social marketing will fall out of favour as a label and a practice as a result of the need to diversify behaviour change approaches.
• The influence of emerging research in the behavioural sciences, most notably behavioural economics and the Coalition’s focus on choice architecture and ‘nudging’.

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We are delighted to have been invited to present our Collaborative Change approach to the 2nd World Social Marketing Conference in Dublin next week (11–12 April 2012). Held biannually, this global gathering distills a range huge array of opportunity into two short days, and we are keen to unpack it all.

As behaviour change practitioners, we believe this event should be more of aconfluence than a conference: a merging of streams, rather than a discussion of themes; a workshop rather than a talking shop; a crucible of interaction, collaboration and participation.

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