Evidence-based Behaviour Change

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Collaborative exChange at WSMC

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We are delighted to have been invited to present our Collaborative Change approach to the 2nd World Social Marketing Conference in Dublin next week (11–12 April 2012). Held biannually, this global gathering distills a range huge array of opportunity into two short days, and we are keen to unpack it all.

As behaviour change practitioners, we believe this event should be more of aconfluence than a conference: a merging of streams, rather than a discussion of themes; a workshop rather than a talking shop; a crucible of interaction, collaboration and participation.

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