How can we empower young mums from disadvantaged communities across the UK to breastfeed their babies?
Our team was commissioned to develop approaches to increase breastfeeding initiation amongst 18–24-year-old women living in disadvantaged communities. Initially commissioned by a partnership of 3 PCTs, this programme has since been adopted in 17 other localities.
How do we initiate a normative shift when behaviours are so ingrained?
Controlling the price of tobacco is the single most effective lever in reducing smoking prevalence. With illicit tobacco (IT) being sold at up to half the price of legitimate products, the trade seriously undermines all other efforts to tackle nicotine addiction in the UK. The North of England Tackling Illicit Tobacco for Better Health Programme commissioned our team to help develop an intervention to reduce both supply and demand within deprived communities.