How can user-centred information design help improve male life expectancy?
Men in the UK are disproportionately affected by a wide range of health conditions: cancer, circulatory diseases, alcoholism, suicide… the list goes on.
The role of information
In response to this situation, the Men’s Health Forum (MHF) – a charity working to improving the health and wellbeing of men – initiated a project to explore the role that targeted information provision plays in driving this statistic.
How can we ensure community interests are reflected by policy?
Following the election of the Coalition Government in 2010, the Department of Health issued of a number of public consultation documents proposing radical changes for UK NHS.
To ensure the interests of the communities it represents were reflected in resultant policy, Tobacco Free Futures (TFF) commissioned our team to design and deliver a wide-ranging public engagement exercise.
The project model we developed was classic ‘Collaborative Change’—working directly with the Ministry research/strategy team and their Toronto-based creative agency, Rain43 to co-create interventions directly with the young people in the city.