Evidence-based Behaviour Change


Public Health   

Men’s Health Forum: Health and Wellbeing

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How can user-centred information design help improve male life expectancy?

Men in the UK are disproportionately affected by a wide range of health conditions: cancer, circulatory diseases, alcoholism, suicide… the list goes on.

The role of information

In response to this situation, the Men’s Health Forum (MHF) – a charity working to improving the health and wellbeing of men – initiated a project to explore the role that targeted information provision plays in driving this statistic.

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Tobacco Free Futures: Smoking cessation

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How can we ensure community interests are reflected by policy?

Following the election of the Coalition Government in 2010, the Department of Health issued of a number of public consultation documents proposing radical changes for UK NHS.

Representing communities

To ensure the interests of the communities it represents were reflected in resultant policy, Tobacco Free Futures (TFF) commissioned our team to design and deliver a wide-ranging public engagement exercise.

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Collaborative Change in Canada


After presenting Collaborative Change at the last World Social Marketing Conference (Dublin), we were invited by the Ontario Ministry of Health and Long Term Care to run a collaboration with their internal and agency teams to engage young people with their sexual health.

The project model we developed was classic ‘Collaborative Change’—working directly with the Ministry research/strategy team and their Toronto-based creative agency, Rain43 to co-create interventions directly with the young people in the city.

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