Whilst in Canada to present at the Leading Social Change 2012 conference we were also invited to deliver a closed session specifically for the Ontario Ministry of Health and Long Term Care policy team, along with Strategic Social Marketing’s Clive Blair-Stevens and Steve Martin from the (amongst other things) the UK Cabinet Office’s Behavioural Insight Unit.
Evidence-based Behaviour Change
Public Health
Breastfeeding campaign goes viral
Categories: Breastfeeding, Early Years
We produced this viral video as part of our award-winning breastfeeding initiation campaign, Be A Star. It was a great success, leading to a 13% increase in breastfeeding initiation rates. Given the organic, word-of-mouth transmission that drove the success of the programme within grass-roots offline communities, we’ve developed this short film to serve the same purpose within the global online community.
Collaborative Change in Belgium
Categories: Breastfeeding, Early Years
Following a presentation we delivered to the UNICEF Baby Friendly conference in Bournemouth, we were approached by DeBakermat, a Flanders-based charity dedicated to supporting vulnerable young mothers.
A few months later the project leads flew in to visit us at our Manchester offices and kickstarted what has turned into a enduring and fulfilling long-distance relationship, sustained by Collaborative Change principles.
Collaborative Change 20 Limefield, Whalley, Lancashire BB7 9RJ Contact: stevenj@collaborativechange.org.uk // 0771 924 2795
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