Evidence-based Behaviour Change

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Public Health   

NHS Stockport: Smoking cessation

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How can branding reduce smoking rates in a community where smoking is the prevailing norm?

In 2009, The Hub worked with NHS Stockport on a National Social Marketing demonstration project in Brinnington, Greater Manchester. This small, tightly knit community had an adult smoking prevalence rate of 52% and a range of deeply ingrained cultural and social norms that perpetuated it.

Central to the work we did was the development of the ‘Lose The Fags’ brand: a phrase, a sentiment and a visual identity that reflected and resonated with the cultural identity of the community, based on client research and ethnography undertaken by our designers.

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