Decision fatigue and ego depletion: Implications for behaviour change
In a fascinating essay in the New York Times (thanks to Michael Rothschild for the signpost), John Tierney outlines a bank of research into ‘Decision Fatigue’, a specific example of the more general phenomenon, Ego Depletion.
Through his analysis, Ego Depletion emerges as powerful explanatory and predictive concept that sheds new light on a wide range of behaviour change issues.