Evidence-based Behaviour Change


Categories: Early Years

Lancashire County Council: Road safety

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How do we reduce childhood road traffic casualties by engaging parents as stakeholders in the issue?

Although significant improvements have been made to reduce child road casualties across the UK, rates in Lancashire remain relatively high in comparison. In response to this, Lancashire County Council commissioned our team to develop methods of improving child road safety, specifically through the parents of young children.

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NHS Blackburn with Darwen: Vitamin D uptake


How can we increase uptake of Vitamin D supplements for children under 5?

Although Vitamin D supplements are available free of charge in the Borough of Blackburn with Darwen (BwD) uptake remained low, with an average of just 17 courses distributed per month. Our team was commissioned to increase uptake of free Vitamin D supplements to reduce instances of rickets in white and South Asian children under the age of 5.

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NHS: Breastfeeding initiation

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How can we empower young mums from disadvantaged communities across the UK to breastfeed their babies?

Our team was commissioned to develop approaches to increase breastfeeding initiation amongst 18–24-year-old women living in disadvantaged communities. Initially commissioned by a partnership of 3 PCTs, this programme has since been adopted in 17 other localities.

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