Evidence-based Behaviour Change

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Categories: Inclusive Design

RNIB: Inclusive design

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How can design thinking make retail fashion more inclusive?

Despite the all-pervasive influence of popular fashion, elements of the industry have effectively excluded some of our under-represented groups through a distorted portrayal of femininity, restricted size ranges and retail service design.

Celebrity champion

In the wake of his Channel 4 series, ‘How to Look Good Naked’, TV presenter Gok Wan approached the Royal National Institute for Blind people (RNIB) to initiate a project to further explore the issue.

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