We’d like to take this opportunity to share a sneak preview of a major new project we’re gearing up to launch over the next few months. Considered_ is a manifesto, a rallying cry and a resource designed to galvanise the creative industries as a catalyst for positive social change.
Considered_ is based on the social change principles and projects developed by Steven Johnson and his teams at agencies Collaborative Change and The Hub.
There’s been much valid discussion around whether the term ‘sustainability’ is a help or a hinderance in promoting engagement with the change agenda that it represents, here for instance.
I agree with much of what is being said, especially when it comes to engaging consumers/citizens, but we need to quickly move the debate forward to discuss what we do about it.
I’ve seen the social marketing and behaviour change community go around and around in a similar unproductive circle, with practitioners and academics ploughing through lengthy (some would say pedantic and self-serving) debates about how we talk about what we do.