Evidence-based Behaviour Change



About Steven Johnson

Steven is a writer, speaker and freelance creative consultant specialising in behaviour change, sustainability, and social innovation. He is also a D&AD Trustee, founder of the Considered_ movement and author of an upcoming book—’Considered Creative’.

Over the last decade he has been responsible for leading insight and design on a vast range of social and behaviour change projects addressing public health and sustainability issues. Working with private, public and third sector clients across the UK, Europe and North America his work has received recognition from the Design Business Association, IPA, AHC, D&AD, How-Do and the German Design Council.


Steven speaks regularly on behaviour change, social design and sustainability issues and advises a range of industry bodies and educational institutions on social change and sustainability issues. As a D&AD trustee he is working to embed responsibility into the organisation’s growth strategy and shape the future of the White Pencil movement. 

When not working Steven focuses on the infinitely more daunting behaviour change challenge presented by his two young daughters. He is married to Helen and lives in the Ribble Valley, Lancashire.


Collaborative Change 20 Limefield, Whalley, Lancashire BB7 9RJ Contact: stevenj@collaborativechange.org.uk // 0771 924 2795
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