Design A Difference   

A one-day intensive workshop on using creative skills for sustainable social change.

Over the next decade, social and environmental impacts will become a defining factor in commercial brand, advertising and design practice. In order to stay relevant to consumers and industry, creative practitioners must act now to future proof their skills.

The Design A Difference™ workshop is designed to introduce the principles of social and environmental change and demonstrate how it is possible to make a positive impact through every single brief. This thought-provoking, interactive workshop will reveal the power of advertising and design as a force for change —both good and bad. It will outline the concepts and skills required for effective social change work and challenge participants to apply them to a real life brief.

Part one: Make a difference with every brief

Part one of this course will introduce ways to deliver positive impact through every brief, regardless of the brand, product or service you are promoting.

• Why every brief is a social change brief.
• The power of our work and how it impacts society.
• Pressing the right buttons: positive messaging for motivation.
• The devil’s in the detail: visual cues and positive behaviours.
• Bad stuff, good stuff, no stuff: reducing environmental impact.

Part two: Tackling issues head on:

Part two of this course will introduce you to the specific challenges presented by social change briefs and the skills required to deliver on them.

• The role of advertising / design in social change.
• Using insight and co-design.
• Multi-disciplinary working.
• From communication to behaviour change.

Who should attend?

• Agency creatives and planners.
• Charity and public sector marketers.
• Commercial marketers with an interest in sustainable brands.
• Anyone interested in the use of creativity.
• Students.

Benefits of attendance

• A deepened awareness of how creative skills can be effectively used to create real-world positive impact through every single brief.
  
• An introduction to the theory and practice of behaviour change, and the skills required to trigger it.
• The opportunity to tackle a real-world social change brief with support from a range of industry professionals: turning theory into practice.
• Practical skills to offer potential agency employers who are becoming increasingly responsible and demanding more from new graduate employees.